This was on of our most challenging projects, both because of its high profile and its logistical complexity. Working with client agency Lead Dog Marketing in New York we were charged with producing a combination of signage for a Citi hospitality event at Lincoln Center to highlight the company's sponsorship of the Sochi Winter Olympic Games. The project included coordination of site surveys by our New York-based installation team, consultation with Lead Dog on materials and mounting methodologies, and also meeting the "do-no-harm" requirements of Lincoln Center.
A major part of the show involved placing large self-adhesive graphics on various windows and walls. We chose a relatively thick, low-tack adhesive product with high-end imaging capabilities for several reasons. First and foremost, the material had to come off without leaving adhesive residue. Second, ease of installation was critical, not just because we were dealing with a tight, after-hours installation window, but also because union labor was required at the Center. Our trained installers were limited to an advisory role.
The project also included large dye-sublimated fabric banners depicting Citi-sponsored Olympians competing in Sochi, plus several custom applications to cover existing Lincoln Center signage.
In the end, the union labor proved up to the task; the show was up and polished with time to spare. Lead Dog was happy. Citi was happy. “Your professionalism, attention to detail and quality of product is unmatched,” wrote Lead Dog project manager Becca Mazur.